Here's a drawing I made of one of my favorite publishing metaphors: the donut and the donut hole. When making art books for a general readership you have to make something that appeals to both the small but passionate audience of serious art lovers (the donut hole) and a broad audience of more casual readers draw to the topic, subject matter, or gift-giving occasion (the donut). Neither one alone will do, you need both.
No comments:
Post a Comment