Monday, January 7, 2019

The Donut and the Donut Hole

Here's a drawing I made of one of my favorite publishing metaphors: the donut and the donut hole. When making art books for a general readership you have to make something that appeals to both the small but passionate audience of serious art lovers (the donut hole) and a broad audience of more casual readers draw to the topic, subject matter, or gift-giving occasion (the donut). Neither one alone will do, you need both.

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