Tuesday, December 20, 2011

The Esprit Catalog

In the mid-eighties I was in elementary school and the Esprit catalog was the absolute height of cool. Most of us had only a few garments of the actual clothing--it being rather expensive and our families still being frugal in that hold-over-from-the-seventies driving-vacations-hand-me-down-chords-and-tuna-noodle-casserole kind of way--but we poured over the big pages (it was over-sized and printed on matte paper, the way W Magazine used to be) with almost religious fervor. And, looking back on it now, it's easy to see why. Those shapes! Those colors! Those hairstyles! Come on.

Images from the catalog are actually surprisingly difficult to find online. I'm grateful to Nothing Is New, Feathers and Ice, and The WX4 for taking the time to scan in their own precious thirty-year old pages so we can see them.

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