Wednesday, March 18, 2015
The Joys of Good Publicity
Three of the new books that I edited for Chronicle Books and that have come out so far this spring are getting loads of good publicity. I should mention that other books I worked on are doing well, too, in different ways. Good press isn't the only thing that drives the sales of a book, but it can be a major and important factor in getting the word out, and in turn getting the books into people's hands. So it's always an exciting time of year when the media hits start to roll in.
The biggest splash in this regard so far has been made by Art Before Breakfast by Danny Gregory. It's been featured Design Crush, Geek Mom, Scoutie Girl (which gets photo credit for the lovely image above), Archetypes, and the Princeton University blog, among many others.
Artists and Their Cats by Alison Nastasi has appeared in the New York Journal of Books, Cat Tipper (hands-down winner of the Best Publication Name in This Post award), and Mental Floss (who called it "Brain Candy" (yes!) below).
And last but not least From Rain to Rainbows got an awesome feature on the Huffington Post.